Sunday, April 8, 2007

Lecture 8: Design Principles - Gestalt Principles

We learnt about the use of Gestalt Principles in design during this lecture, after which we had to complete a lecture activity by demonstrating three Gestalt Principles using three different simple shapes. For this exercise, I chose the triangle, rectangle and oval.

To represent closure, I tried to imitate the example of a shape occupying an empty space in the lecture by having an oval shape take up the empty space between the triangle and the rectangle. If you had shaded the empty area, it would look like a triangle sitting atop a rectangle. Siti told me to make the oval shape more obvious, which I did below:


To represent similarity, I simply grouped shaded rows of rectangles, triangles and ovals together in a predictable sequence, hence making it obvious that they belong to the same pattern, as shown below:


Finally, for continuity, I tried to make the oval continue from the main shape of triangle and rectangle by placing it at the top, as below:


However, Siti was not convinced that the oval helped to portray a continuous action, hence I decided to detach it from the main image and shade it black to create an effect just like the black dot below an exclamation mark, drawing viewers' eyes towards the top of the narrowing peak and culminating in the black oval:

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